Celebrate Their Crawl
That first wobble and crawl is a huge moment! Let's cheer them on together.
Registration open · Lagos
Ready, Set, Craaaaaawl!
Is your baby crawling? Bring them to celebrate with us in Lagos this December! Soft padded floor, full AC hall, free gifts for every baby, and plenty of family fun.
- ₦0 Free entry — you don't pay 1 kobo
- Soft padded floor & full AC indoor hall
- Medals and gift packs for every crawler
- 91
- Babies Joined
- 30
- Finalist Spots
- 10
- Votes to Qualify
What is babyGo!?
A big family celebration for our little champions!
babyGo! is all about celebrating your baby's first big milestone. Once your baby starts crawling, bring them to have fun, make friends, and crawl their way into everyone's hearts. No pressure, no stress — just pure joy, music, and family laughter.
December in Lagos
A fun holiday outing for mummy, daddy, grandmas, aunties, and siblings.
Safe, Soft & Cool
Soft padded mats, full AC venue, and first-aid nurses on ground for total peace of mind.
December in Lagos
The Great Baby Crawl
Nigeria's happiest baby crawling championship! Watch the cutest crawlers head towards mummy or daddy waiting at the finish line with their favourite rattle or toy.
- When & Where
- December • Lagos
- Who Can Join
- Babies 6–24 Months
- How to Qualify
- 10 Free Family Votes
- Gifts for All
- Medals & Gift Packs
Comfortable indoor family arena
Crawlers across 3 age categories
Ask loved ones on WhatsApp to vote
Every baby goes home a champion
How it works
From your phone to the finish line!
It takes just 2 minutes to join. Follow these simple steps:
Register in 2 minutes
Free and easy. Enter your baby's name, age, Lagos area, and upload a cute photo.
Get your baby's link
Your baby gets their own personal voting page (like babygo.tv/b/BG7K) with a 4-letter code.
Share on WhatsApp
Send the link to grandmas, aunties, uncles, church members and friends to vote for free.
- 4
Get 10 free votes
Once your baby reaches 10 votes, they qualify for the live crawling championship list.
- 5
Top crawlers qualify
Babies with the highest votes in each age group are invited to the live event in Lagos.
- 6
The Big Crawl in December
Soft cushioned tracks, full AC venue, and parents cheering at the finish line with rattle toys!
- 7
Gifts & celebration
Every single crawler takes home a shiny medal, milestone certificate, and gift hamper.
Vote for a baby
Vote for your favourite baby!
Every registered baby gets their own 4-letter code (like BG7K) and personal voting page at babygo.tv/b/BG7K. Share it on WhatsApp with family and friends to get free daily votes!
Look up a baby
Enter any baby's 4-letter code (e.g. BG7K) to see their photos and vote for free.
Free & Fair Voting
No payment, no stress. Everyone can vote!
Voting is 100% free — nobody pays money to vote. Each phone gets 1 free vote every day. Once your baby gets 10 votes, they qualify for the live crawling championship list!
- 100% Free voting — nobody pays 1 kobo
- 1 free vote per phone number every day
- 1 vote per phone number per baby
- Three age divisions: 6–9m, 10–15m, and 16–24m
- 0 – 9 votesCrawling toward qualification!
- 10 votesQualified for live crawl consideration!
- LeaderboardTop crawlers in your baby's age group
- Live CrawlInvited to crawl in Lagos this December!
Championship status
babyGo! The Great Baby Crawl: Lagos
- Registration
- Open (₦0 Free)
- Online Voting
- Active Now
- Live Crawl
- December • Lagos
- Age Groups
- 6–24 Months (3 Divisions)
Join us this December in Lagos for an experience your family will never forget!
Family & Friends
Share with the family on WhatsApp!
Send your baby's link to family WhatsApp groups, church members, mummy friends, and colleagues. Every free vote brings your baby closer to the live championship stage in Lagos!
Official Partnerships & Sponsors
Proudly Supported by Leading Family Brands
babyGo! connects respected household, lifestyle, and media brands with young families at the most emotionally receptive moment of their lives — their baby's first major milestone.
★
Active Tier Sponsors OnboardConfirmed Event Partners
Official Gold Partner • Digital TradeConfirmed
Nkaise
Pan-African Digital Trade Infrastructure
Pan-African B2B digital trade platform powering babyGo!'s merchant procurement, vendor operations, and event logistics.
Visit Nkaise →Official Partner
Official Digital Media & Tech PartnerConfirmed
Forrest & Finch
Critical Systems & Digital Platforms
Partner-led software engineering firm powering babyGo!'s digital voting engine, real-time telemetry, and video streaming infrastructure.
Visit Forrest & Finch →Official Partner
Category ExclusiveSlots Moving Fast
Your Brand Logo Here
Headline & Platinum Champions
Total Sector Lock-Out Across Africa
Join Nkaise and Forrest & Finch. Lock out competing brands with complete category exclusivity and national broadcast reach.
Reserve Your Sector →Strict Exclusivity
Sector Hegemony
Category Champions & Commercial Slots
We enforce strict single-brand ownership per sector. Once a category is locked, competing brands cannot participate.
Multi-Sector✓ Confirmed (Nkaise)
Official Digital Trade & Supply Chain Partner
B2B Digital Trade & Logistics
Powering verified commercial sourcing, merchant procurement, gift hamper fulfilment, and multi-modal logistics across Nigeria and the AfCFTA corridor.
Official Partner:Nkaise
Key Deliverable / Activation:
Official B2B trade infrastructure partner, merchant sourcing desk, and championship arena vendor logistics.
View Partnership Details →Partner Locked
Multi-Sector✓ Confirmed (Forrest & Finch)
Official Digital Media & Engineering Partner
Software Engineering & Digital Platforms
Designing and operating babyGo!'s high-concurrency digital voting engine, real-time OTP routing, video streaming pipeline, and media distribution.
Official Partner:Forrest & Finch
Key Deliverable / Activation:
Engineering the digital voting portal, real-time leaderboard telemetry, broadcast graphics overlays, and viral video syndication.
View Partnership Details →Partner Locked
Category Exclusive★ Category Open
Official Baby Nutrition & Weaning Partner
FMCG / Infant Nutrition & Cereals
Babies crawling between 6–12 months are actively in their key weaning and solid food transition. Parents make their long-term infant formula and cereal loyalty decisions at this exact stage.
Key Deliverable / Activation:
Official Weaning Pitstop at the Arena, product sampling in 5,000 parent hampers, naming rights to the 'Little Explorers (6–9m)' crawl division.
Lock in this Category →Strict Exclusivity
Category Exclusive● Under Reservation
Official Diaper & Gentle Skin Hygiene Partner
Baby Care / Diapers & Wipes
Crawling requires maximum comfort, flexibility, and anti-leak protection. Soft padded crawling surfaces co-branded with the leading diaper brand create an indelible association with comfort.
Key Deliverable / Activation:
Branded Crawl Track Padded Surfaces, VIP Luxury Baby Changing Lounges with unlimited wipes and diaper restocks, 'No-Rashes' finish-line photo zone.
Inquire on Status →Strict Exclusivity
Category Exclusive★ Category Open
Official Family Banking & Future Savings Partner
Banking & Financial Services
Parents of infants are at the ideal inflection point to open early savings accounts, educational trust funds, and insurance policies for their child's future.
Key Deliverable / Activation:
Co-presenter of the Early Years Educational Trust Fund, offering milestone savings accounts and benefits for participating crawlers.
Lock in this Category →Strict Exclusivity
Category Exclusive★ Category Open
Official Telecoms & Free Voting Partner
Telecommunications & Connectivity
babyGo! relies on free daily SMS OTP verification and high-speed live streaming. Partnering with the dominant telco guarantees positive brand equity with 1M+ free SMS interactions.
Key Deliverable / Activation:
Powering the 100% Free Daily SMS Voting system ('Free vote delivered via [Telco]'), high-speed 5G live streaming backbone, and data bundle rewards for active voting families.
Lock in this Category →Strict Exclusivity
Category Exclusive● Under Reservation
Official Pediatric Healthcare & Sanitization Partner
Healthcare / Antiseptic & Pediatric Care
Parents are fiercely protective of crawl surface hygiene. Partnering with the leading antiseptic or baby skincare brand reinforces absolute trust and safety.
Key Deliverable / Activation:
Sanitizing the crawl tracks between each heat, branded baby safe-hands sanitization booths, on-site pediatric emergency team branding.
Inquire on Status →Strict Exclusivity
Multi-Sector● Under Reservation
Official Television & Broadcast Network
Television & Streaming Broadcast
A feel-good, viral family spectator event designed for prime Sunday family viewing, complete with multiple heats, photo-finishes, and emotional parent reactions.
Key Deliverable / Activation:
Live nationwide 2-hour broadcast of the Grand Finale, 6-part weekly preview series showcasing crawling champions and family backstories.
Inquire on Status →Strict Exclusivity
50,000+
Registered Young Families
1,000,000+
Verified Daily SMS Votes
10,000,000+
Organic WhatsApp & Social Reach
100%
Zero-Dilution Category Exclusivity
Ready to secure your category before your competitor does?
Sponsorship prospectus and category reservation slots are awarded on a first-to-contract basis.
Frequently asked questions
Quick answers for parents.
When is the live event in Lagos?
The Great Baby Crawl is happening this December in Lagos! Once you register, full venue directions and timing will be sent directly to your dashboard.
How do I get my baby to the live final?
Just share your baby's profile link on WhatsApp. Once your baby collects at least 10 free votes from loved ones, they enter the qualifying list for the live championship in Lagos.
Who is allowed to enter?
Any baby aged 6 to 24 months who can crawl and has not started walking yet! We have three age groups: Little Explorers (6–9 months), Rising Crawlers (10–15 months), and Toddler Champions (16–24 months).
Do I have to pay any money?
No! Registration is 100% free — you do not pay 1 kobo. Voting for family and friends is also completely free.
Is my baby's private information safe?
Yes, completely safe. We never show your baby's date of birth, home address, or your phone number. Only their display name, age in months, Lagos area, and photo are shown.
How does the free voting work?
Anyone with a phone can cast 1 free vote per day for your baby. No fees, no recharge card, no payments.
Ready to join the fun?
Register your baby free in 2 minutes, get their cheering link, and join us this December in Lagos!