Privacy Policy & Child Safeguards

1. Commitment to Child & Family Privacy

babyGo! operates under strict adult-controlled registration principles. We never collect personal data directly from children. All submissions, photos, and approvals are executed solely by verified parents or legal guardians aged 18 or older.

2. Data Minimisation Principle

We collect only the information strictly necessary to administer the competition and verify participant age:

• Parent/guardian name, email address, and phone number (kept strictly confidential, never displayed).
• Child's first name or display alias, date of birth (used solely for age division calculation, never made public).
• Photograph of the baby (screened and stripped of all EXIF/GPS geographic camera metadata upon upload).

3. Information Published on the Public Baby Profile

Only the child's approved display name, age in months, Lagos area (e.g. “Lekki, Lagos”), approved photo, age division, and unique 4-character ID are published at babygo.tv/b/[code]. Full dates of birth, residential addresses, and parent contact details are never made public.

4. Parental Rights & Consent Withdrawal

Under the Nigeria Data Protection Act (NDPA), parents have the absolute right to request the modification, unpublishing, or permanent deletion of their child's profile and photograph at any time by contacting privacy@babygo.tv.

5. Separate Consents & Media Permissions

We maintain clear separation between account registration, competition participation, public profile visibility, and event media photography. Registering for the event does not grant unlimited rights to commercialise a child's likeness.

6. Security & Encryption

All traffic is encrypted over TLS. Passwords and voter identifiers are hashed using cryptographic PBKDF2/SHA-256 protocols with server-side peppers. We do not sell data to third-party ad brokers or tracking networks.